Aruba Tourism

Art direction, animation

Tasked with rebranding Aruba Tourism’s marketing strategy, our team at Deep Focus created a campaign that spoke to Aruba’s lasting effect on visitors. Once you visit Aruba, you become a happier version of yourself, and that feeling reverberates in your life afterwards. That’s the Aruba Effect. We illustrated this concept in our marketing materials, visually marking how the island’s landscapes echo and amplify.