HBO Recommended by Humans Campaign

Design, animation

During the height of the “streaming wars,” we needed to set HBO’s library of content apart. Inspired by a growing backlash against people being treated as data, we launched “Recommended by Humans.” It was the first human-powered recommendation engine, which positioned HBO in direct opposition of the algorithms - and of Netflix - because shows that touch you on a deeper emotional level can only be Recommended by Humans. The following are some pitched graphics packages.