Soulcycle Performance Marketing
Art direction, design, animation
Soulcycle, unlike other competitors in a sanitized fitness industry, is a brand that has soul at the heart of its identity. When they asked Deep Focus to create performance marketing graphics to direct existing clientele and newcomers to its studios, we created these vibrant, dynamic ads to showcase the soul of the brand.
Soulcycle London Launch Ads
This was Soulcycle’s first international expansion. Using existing footage and employing the brand’s established guidelines, we created these ads to catch the attention of a new audience.
